Top 5 Beauty Retail Apps on Android in Belgium: Q2 2024

In the second quarter of 2024, the top beauty retail apps on the Android platform in Belgium exhibited varying trends in downloads and weekly active users. Below, we take a closer look at the performance of these apps, with data sourced from Sensor Tower.

Notino: perfumes and cosmetics saw a fluctuating download trend, starting at 531 in the first week of April and peaking at 849 in the last week of April. By the end of June, downloads had decreased to 385. Weekly active users showed a relatively stable trend, beginning at 3.4K and reaching a high of 4.1K in the last week of April, before settling at 3.4K by the end of the quarter.

Douglas – Parfüm & Kosmetik experienced a steady download pattern, with figures oscillating between 353 and 538 throughout the quarter. Active users started at 2.9K and maintained a similar range, ending the quarter at approximately 2.5K.

Beauté Privée had a download peak in the second week of April with 258 downloads, but this number gradually decreased, ending the quarter with 153 downloads. The app's weekly active users started at 4.4K, peaked at 5.1K in mid-April, and closed the quarter at 4.8K.

Nocibé La beauté partagée recorded modest download numbers, peaking at 115 in mid-May and ending the quarter at 77. Its weekly active user count showed a slight increase from 141 at the beginning of April to 163 by the end of June.

CHARLOTTE TILBURY had relatively low download numbers, peaking at 51 in the second week of April and fluctuating throughout the quarter, ending with 33 downloads. Active users started at 85, peaked at 105 in early June, and closed the quarter at 103.

For more detailed insights and data, visit Sensor Tower.